Small discussion on the issue: Expecially important, if nulcei are taken into account
Flick, J., Ruggenthaler, M., Appel, H. & Rubio, A. Atoms and molecules in cavities, from weak to strong coupling in quantum-electrodynamics (QED) chemistry. Proc. Natl Acad. Sci. USA 114, 3026–3034 (2017)
Beyond toy models: groundstate does not exist without self-interaction (even in semi-classical limit), correct dipole Hamiltonian only with length gauge?!
Rokaj, V., Welakuh, D. M., Ruggenthaler, M. & Rubio, A. Light-matter interaction in the long- wavelength limit: no ground-state without dipole self- energy. J. Phys. B Atom. Mol. Opt. Phys. 51, 034005 (2017)
Experimental point of view: In USC experiments, they could only fit the experimental data with use of the self-interaction term and beyond RWA
George J, et al. (2016) Multiple Rabi splittings under ultrastrong vibrational coupling. Phys Rev Lett 117(15):153601
Fundamental also in another USC situation: 2d QW of electrons (2 bands) coupled to a 0d-mode (plasmon polaritons)
Y. Todorov, A. M. Andrews, R. Colombelli, S. De Liberato,C. Ciuti, P. Klang, G. Strasser, and C. Sirtori, Ultrastrong Light-Matter Coupling Regime with Polariton Dots Phys. Rev. Lett. 105, 196402 (2010)